Blogging Tools For Beginners (You'll Want To Bookmark This)

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It's hard to believe that 5 years ago I started blogging with no intention of this being the driving force for a career change. I'm forever grateful for all the opportunities I've been given due to having this creative space. If you're new to blogging, I understand how confusing this journey can be. I've searched numerous times on Google, "how to start a blog" and eventually took a leap of faith and learned along the way. 

Today, I'm not going to give step-by-step instructions on how to start a blog, but I am going to share my top tools that keep this blog going strong! 

Links in this post are affiliate links. This means if you click on a link and purchase an item, I will receive an affiliate commission to fund my coffee runs!

Google Keyword Planner

SEO is crucial to get your blog picked up by search engines and involves many components, but this is a great place to start. I use Google Keyword Planner to research keywords and strategically use them several times throughout the post, including the title. Try typing in phrases using Google's autocomplete feature and see what pops up. This is a great way to generate ideas on what to write about, that's also relevant to your audience.

Bonus tip: Search for keywords and phrases using the search bar on Pinterest to further understand what your audience is searching for. 


Pinterest is my number one traffic referrer thanks to having quality, optimized pins made with Canva. I also use Photoshop, but this is a quick and effective alternative. I love their variety of templates and the website is easy to use, but if you're looking for more, search at Creative Market. Try to make more than one design to conduct a/b testing and stick to your brand colors and fonts for brand consistency. 

Quick design tips
Use large bold text
Avoid cursive, decorative fonts
Include your logo and url
Use bright clear photos
Optimal pin size is 600px wide x 900px high
Square pins should be 600 x 600


As much as I love Pinterest, I don't have all day to pin content to group boards. Tailwind is a simple tool to quickly schedule pins to multiple group boards. All you have to do is upload your pins, write a description, (don't forget to add keywords) choose your boards and hit "add to queue"! If you haven't signed up for Tailwind and want to free up time from manual pinning, try Tailwind free for one month. Check it out here!

Bonus tip: Even if you're comfortable with manual inning, I highly recommend visiting Tailwind for their Tailwind tribes feature. This has been far more effective than group boards since rules pertaining to sharing are regularly enforced.  


I use Sumo to collect emails because it's free and simple to use. I started my blog while I was in college so free was the way to go and I still love it today. First, choose your goal (social shares, emails, or call-to-actions) and then pick your form type. With the free version, your options are a popup, scroll box, and inline form. Make it your own by changing the colors and fonts. If you want more options to customize your forms, you'll have to upgrade to a paid version. Try experimenting with different form types to see what works best for your goal! 

Adobe Photoshop CS6

I love using Photoshop to create worksheets, printables, pins and blog graphics. Believe it or not, I made my logo in Photoshop, as well as gifs that are on my Instagram page. Once you understand how to use this powerful software, your creativity will soar!

Leave a comment down below on your must-have blogging tools! 

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