Top Pinterest Templates For Food Bloggers


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Two years ago I began my Pinterest journey, and haven’t looked back since. In the beginning, getting traffic from Pinterest to my blog seemed impossible. I had no strategy in place, knew nothing about group boards, and my pin designs were...well nonexistent. I browsed the internet in search of every article to demystify this visual search engine and now I can attest to the power of Pinterest!

The key to getting clicks on your pins to your website, is having optimized, quality pin designs. I recommend having at least 2-3 pin designs for each blog post for A/B testing. Pinterest also wants you to create and pin new content. After all, that’s what the platform is for! Sharing and repinning other people’s content keeps your profile active and growing. This is also a great way to repurpose old content that needs some love. If you have an old Fourth of July post, now is a great time to create new pins and share them to group boards and Tailwind Tribes.

So what exactly does an optimized pin design look like? First, the text is large and easy to read. Cursive funky fonts are fun to use, but not ideal for Pinterest. Most Pinterest users, use the platform on their phone and quickly scroll past pins until something stands out. The ones that catch our eye have titles with large text. Next, size matters! Stick with a 2:3 aspect ratio and 600 x 900 is optimal. I’ve seen different opinions on long pins. Some say stay away from long pins because they could get cut off, while others disagree. In my experience as long as I’ve stuck with the 2:3 ratio, my pins have been fine.

Use images that are visually compelling. Remember, Pinterest is a visual search engine. Make sure the image relates to the topic of your blog post. This sounds obvious, but I still see pins with text about one thing paired with an abstract image. If you’re a food blogger, use an image with your dish, not a stock photo of glitter and stars. With food bloggers in mind, now is the moment we’ve been waiting for! Below, I have some templates from Creative Market that are beautifully designed for you to begin creating optimized pins and do some a/b testing.


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