Leverage the Power of Pinterest with a Stellar Profile

Pinterest is growing rapidly with 320 million users and the possibilities are growing too. It's no longer just a digital vision board to pin dream weddings and summer vacations. Brands are joining in on the pinning fun to increase sales and boost marketing efforts. 

The first step to create a profile that drives users to your page is optimization. Pinterest differs from other social channels because it’s a visual search tool, not a social media platform. An optimized profile and a robust strategy will attract the right people genuinely interested in your content.

Create a Business Account

Let's start with the basics! Creating a business account is simple, free, and unlocks cool features like ads, analytics, and website verification. All of these tools are necessary to create a winning Pinterest profile. These instructions are the bare bones for activating an account.

1. Visit this link and enter your business email, a strong password, and click "create account."
2. Select your country and business type.

If you're already a member of the Pinterest family, you have the option to add a business account to your personal profile.

1. Click this iconin the top right corner
2. A dialogue box appears then click "add a free business account."
3. Select "get started" and follow the prompts to add your business information

Verify Website

Verifying your website enables Pinterest analytics so you can see all the details on top-performing content and boards. Once your website is verified, a checkmark appears next to the URL. Your picture also appears next to pins saved from your website. There's some coding involved, but no worries, it's as simple as copying and pasting then hitting the save button. 

Visit this page and get verified!

Add a Profile Photo

Say cheese, it's picture time! Ensure the profile image is a clear front-facing headshot to build a connection with your audience. This is particularly important for bloggers and service-based businesses. You're the star of your business, and followers will feel more connected to an image of the owner. Logos are impersonal and better suited for large corporations. Be sure the image you choose is consistent across all platforms.

Create a Display Name

Use your business name, followed by a few descriptive keywords that highlight your expertise and value. This will increase the likelihood of your profile appearing when someone searches for that topic. When I type in the phrase "social media tips," profiles are automatically generated. This, my friend, is the power of understanding your audience and using keywords!

Write a Profile Description

You've heard the phrase, first impressions matter. Well, your profile description is no different! This is the chance to properly introduce yourself and maybe gain a customer or two. A description that grows followers is concise, demonstrates who you serve, and how you serve them.

Upon reading an optimized profile description, one of two things should happen. The user will click the follow button (hooray a match) or continue their search for a profile that meets their needs. Ensure you incorporate top keywords because this section of the profile gets indexed by search engines and appears in search results.

Bonus tip: Add a link using a link shortener to cross-promote your latest lead magnet.

Source Keywords

I'm sure you know by now, keywords are the bread and butter of creating an optimized Pinterest profile. You might be scratching your head and wondering, "where do I find these magical keywords?" Here's a quick solution you can use without leaving Pinterest.

Go to the ads dashboard and click "create ad." From there, select "targeting" and scroll down to the section labeled "keywords." Type in different search terms, review the monthly results, and voila, keywords for your profile!

Try to use a mix of high and low volume keywords. For a newer website, low volume keywords are less competitive and as your website grows in authority, add more high volume keywords. 

Set up Feature Boards

Feature boards allow you to showcase your top five boards to represent your business. Ask yourself, "how do I want to introduce my business to the world." Ideally, you should have 2-5 boards with your content only so you're not representing someone else. To maximize this feature, change boards to coincide with trends and seasonality. For example, If you're a fashion blogger, swap out summer boards for winter boards so followers can quickly find items that are in season.

Enable Rich Pins

Enabling rich pins adds context and information to a pin. Pinterest user's thumbs are scrolling quickly, oftentimes on mobile, so every opportunity to engage counts. Without rich pins enabled, they appear bland, and engagement goes down. 

Take a look at these two pins below. I’m sure you can guess which one is the rich pin. A major difference, right! 

The first pin has a large bold headline, the publication date, and a story description for additional context. If you update the blog post title and meta description, the text on your pins update too! Remember to write a keyword-rich meta description otherwise, the text will be pulled from your blog post. Also, every headline should be compelling and provides value to the reader. 

Putting it All Together

Below is a great example of an optimized Pinterest profile. Amy's display name is a combination of her business name and keywords for the type of content she shares. If you search for the phrase "social media tips," her profile shows up!

She nailed her profile description by defining her target audience and how she's helping them. Amy took an extra step and added a trackable link to download a printable social media planner. She has one feature board where all of her content lives, convenient for followers to learn more about her business.

You're all set to create a stellar Pinterest profile of your own!   

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